Does having choice make us happy? 6 studies that suggest it doesn’t always – Talk at TEDxStanford By Baba Shiv (Courtesy TED Blog)
Originally posted on TED Blog:
We have all been there: standing in aisle five of the supermarket trying to decide which jar of mustard to buy. Do we go organic, or for the brand with whole mustard seeds? Or do we simply pick the one in the brightest yellow bottle?
In a fascinating talk at TEDxStanford, “Sometimes it’s good to give up the driver’s seat,” marketing professor Baba Shiv reveals that discomfort over making choices extends into medical decisions. Five years ago, Shiv’s wife was diagnosed with breast cancer.