Does having choice make us happy? 6 studies that suggest it doesn’t always

Posted: July 19, 2012 in Uncategorized

Reblogged from TED Blog:

Click to visit the original post

We have all been there: standing in aisle five of the supermarket trying to decide which jar of mustard to buy. Do we go organic, or for the brand with whole mustard seeds? Or do we simply pick the one in the brightest yellow bottle?

In a fascinating talk at TEDxStanford, “Sometimes it’s good to give up the driver’s seat…

Read more… 853 more words

Does having choice make us happy? 6 studies that suggest it doesn’t always - Talk at TEDxStanford By Baba Shiv (Courtesy TED Blog)

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